Through our qualified website and the online marketing tactics, I am seeing far more connections with customers
When I was a child, there were lots all over the place. There was consistently a pitch and some face plastered across a sizable sign. Like bigger is consistently better. But the signs never held up. They consistently ended up looking old and weather worn. I often wondered if that was what happened to that business. Now, I am the face of our own Heating and A/C business. However, getting our Heating and A/C supplier has come a unquestionably long way from the mornings of the billboard. Today, it’s all about getting the right sets of eyes engaged through online and digital marketing. Just having a small website is not near enough. Sure, having an Heating and A/C supplier without any online platform would be a horrible supplier choice. But an Heating and A/C supplier owner needs to be smart by handling and using the digital and online presence. That’s why I count on search engine marketing as the center of our digital and online marketing efforts. This strategy is a single one that I trust to be handled by the online marketing firm that I use. They are able to market our website using SEO, link building and even with PPC to target the most crucial potential customers. I made the commitment to online and digital marketing about a year ago. It is a commitment that I think has proven results. Through our qualified website and the online marketing tactics, I am seeing far more connections with customers. And really, that is what is necessary. Marketing has to be more than a strategically sited sign these mornings.