There is no question that we are all familiar with the Google ads.
Online marketing is literally transforming the way people find goods and services.
This is something that I am realizing and embracing. I started an HVAC company over 25 years ago. So, I have definitely seen an array of changes both in my industry and how we market ourselves. As I was starting it was all about good work, good reputation and precious referrals. This was a fundamental way to start and grow an HVAC company back then. When my HVAC company became established, I turned to traditional marketing to really grow the business. Again, that was a suitable advertising strategy for that day and age. Today, we are firmly entrenched in a digital world. So, it only is logical to entrust digital and online marketing people to successfully navigate today’s advertising. After some crucial website upgrades, the online marketing service used SEM strategies like SEO and PPC to drive potential customers to my website. Once there, these customers were able to interact with the site in a way that helped them make their HVAC choices. I also added link building and other SEO services to add additional dimensions to my online and digital marketing presence. I have to say that switching to this type of marketing has completely changed the way we are doing business. Things are more efficient than ever now that we have a more updated website. I have to say that I didn’t expect the results from online marketing to happen so quickly. But, it hardly to a few months before we were hitting our new business goals.